ABOUT ME

I’m Valentina Montenegro, a multidisciplinary creative and brand strategist.

My background blends business and aesthetics — I’ve led communications and branding for Montenegro, my family’s agricultural machinery company, one of Argentina’s most recognized industrial firms. There, I developed skills in strategic direction, content, brand development, and international positioning, managing both traditional and digital environments.

Alongside this, I pursued Design studies and completed a semester at Central Saint Martins in London, expanding my vision through fashion, visual storytelling, and digital media. I’m also a trained performer and opera singer, which shapes my approach to branding as a form of performance — expressive, intentional, and emotionally intelligent.

This duality is my strength. It has taught me how to build brands that resonate as deeply as they look refined — where the aesthetic is not simply a layer, but a language of intention.

What I bring is coherence — connecting business strategy with refined aesthetics and cultural insight.

I founded this studio to support brands, artists, and founders who want to grow with coherence, confidence, and culture, who want to elevate their identity, grow across markets, and craft a story that resonates globally.


It has taught me how to build brands that resonate as deeply as they look refined — where the aesthetic is not simply a layer, but a language of intention.